Figure out why visitors aren't converting
Most businesses collect analytics but struggle to translate numbers into concrete action. We sit down with your data, identify the specific moments where potential customers hesitate or leave, and help you understand what needs fixing first.
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What we actually look at
Conversion problems show up in predictable places once you know where to look. We've spent years analyzing session recordings and heat maps, and certain patterns keep appearing across different industries.
Initial conversion audit
We go through your analytics setup, session recordings, and conversion funnels to document where drop-offs happen. This isn't automated reporting—we watch actual user sessions and note specific confusion points or friction moments that numbers alone don't reveal.
User journey mapping
People rarely follow the path you design for them. We trace the actual routes visitors take, including the unexpected ones, and identify where your site's structure conflicts with how users naturally try to accomplish their goals.
Implementation support
After identifying problems, we help prioritize fixes based on likely impact and your team's capacity. Some changes take five minutes, others require developer time. We walk you through both quick wins and longer-term improvements worth the investment.
How this consultation works
We've refined this process after working with businesses across different sectors. It's designed to be practical rather than comprehensive—focusing on changes that make measurable differences within weeks rather than elaborate redesigns that take months.
Data collection and baseline review
Before we meet, you grant access to your analytics and any session recording tools you're using. We spend several hours reviewing your current conversion paths, noting specific pages or steps where visitors consistently exit.
- Review of existing analytics setup and tracking accuracy
- Analysis of session recordings from the past 30 days
- Documentation of current conversion rates across key funnels
- Identification of high-traffic pages with low engagement
Consultation session and findings presentation
During a scheduled call, we walk through what we found—showing you actual user sessions that illustrate common friction points. This isn't a PowerPoint presentation. We share screens, point at specific moments, and explain why certain behaviors suggest particular problems.
- Live walkthrough of problematic user sessions
- Explanation of identified friction points with visual examples
- Discussion of patterns across different user segments
- Q&A about specific pages or conversion steps
Action plan development
Together we build a prioritized list of changes, ranked by estimated impact and implementation difficulty. Some fixes might be simple copy adjustments. Others could require form redesigns or navigation restructuring. We're realistic about what your team can handle.
- Categorization of issues by severity and fix complexity
- Specific recommendations with implementation notes
- Timeline suggestions based on your available resources
- Metrics to track for measuring improvement
Follow-up and measurement guidance
After you've implemented changes, we schedule a brief follow-up to review what happened. Did the needle move? Which changes made the biggest difference? This helps you refine your approach and understand which types of optimizations work best for your particular audience.
- Review of conversion metrics after implementation
- Analysis of which changes produced measurable impact
- Adjustment recommendations based on results
- Guidance on ongoing optimization practices